STEP 01
Connect your Instagram business account
Sign in with your professional Instagram account. Sunder uses secure OAuth access to process DMs through the Instagram Messaging API.
How It Works
Turn Instagram DMs into
sales and actionable insights
Sunder is built for commerce brands across fashion, electronics, mobile, and home accessories. It combines automation and intelligence so teams can sell faster and operate with clarity.
Workflow
The 5-step operating flow
STEP 02
Set up catalog and store context
Upload products, descriptions, pricing, and store details like delivery options, branch availability, and operating model so replies stay accurate.
STEP 03
Define rules and handoff logic
Set automation boundaries and escalation rules so repetitive questions are handled automatically while high-intent or complex chats go to your team.
STEP 04
Run live conversations and track performance
Handle incoming DMs in real time, prioritize opportunities, and monitor conversation trends, intent patterns, and sentiment signals.
STEP 05
Improve sales performance over time
Sunder continuously tunes sales conversation quality based on successful outcomes and recurring customer patterns, helping performance improve as volume grows.
Behind Each DM
A simple decision flow
01
Ingest message and context
Sunder reads the DM with relevant product and store context for accurate understanding.
02
Decide route and response
The system determines whether to automate the reply or escalate to a human based on your rules.
03
Respond and learn
A response is sent, then conversation signals are logged for analytics and ongoing performance tuning.
Outcomes
What improves in day-to-day operations
Faster first responses
Customers get timely replies without overloading your team.
Better priority handling
High-intent conversations are surfaced earlier so teams focus where revenue impact is highest.
Clearer sentiment and intent visibility
See what customers feel and ask most, so you can improve messaging and operations faster.
More consistent conversion conversations
Sales interactions stay on-brand and outcome-focused as message volume scales.
Scale conversations without inbox chaos
From setup to optimization, Sunder gives your team a clear way to run Instagram conversations at scale while improving sales outcomes over time.