Product
Sunder helps teams automate customer conversations and extract actionable insights from every DM. You can run analytics and sentiment intelligence even if AI auto-replies are disabled.
Automation
Automate repetitive Instagram questions, route priority conversations, and keep your inbox responsive around the clock.
Intelligence
Turn Instagram conversations into usable intelligence: sentiment shifts, intent patterns, and demand signals from real customer language.
Works independently of automated DM handling.
Workflow
STEP 01
Securely connect your Instagram business account and product data so Sunder can understand context.
STEP 02
Choose exactly what gets auto-handled and where humans step in.
Automation can remain off while analytics stays fully available.
STEP 03
Monitor trends, intent shifts, and response quality to improve operations every week.
Analytics Outcomes
See how customer sentiment changes across launches, campaigns, and support periods.
What this helps you decide: Decide where to tighten messaging, support process, or staffing before issues grow.
Understand what customers are actually asking: pricing, delivery, returns, product fit, and more.
What this helps you decide: Decide which workflows to automate first and which topics need clearer content.
Track how well conversations are being handled over time, not just how fast they are answered.
What this helps you decide: Decide where to update playbooks, retrain responses, or improve escalation logic.
Identify which products and themes show rising interest directly from DM behavior.
What this helps you decide: Decide where to focus inventory, offers, and campaign priorities based on real demand.
Roll out Sunder in phases. Begin by understanding conversation sentiment and intent at scale, then turn on automation where it creates the most operational value.