Product

Instagram DM automation and
conversation intelligence

Sunder helps teams automate customer conversations and extract actionable insights from every DM. You can run analytics and sentiment intelligence even if AI auto-replies are disabled.

Automation

AI DM handling when you want it

Automate repetitive Instagram questions, route priority conversations, and keep your inbox responsive around the clock.

  • Auto-replies for common sales and support questions
  • Rules for escalation to a human teammate
  • Catalog-aware responses for product inquiries

Intelligence

Insights and sentiment at every conversation stage

Turn Instagram conversations into usable intelligence: sentiment shifts, intent patterns, and demand signals from real customer language.

  • Conversation sentiment analysis and trend tracking
  • Top customer intents and recurring objections
  • Demand signals by product and topic

Works independently of automated DM handling.

Workflow

How teams run Sunder

STEP 01

Connect Instagram and your catalog

Securely connect your Instagram business account and product data so Sunder can understand context.

STEP 02

Turn on automation rules (optional)

Choose exactly what gets auto-handled and where humans step in.

Automation can remain off while analytics stays fully available.

STEP 03

Track insights and sentiment over time

Monitor trends, intent shifts, and response quality to improve operations every week.

Analytics Outcomes

Decisions you can make with confidence

Sentiment Trend

See how customer sentiment changes across launches, campaigns, and support periods.

What this helps you decide: Decide where to tighten messaging, support process, or staffing before issues grow.

Top Customer Intents

Understand what customers are actually asking: pricing, delivery, returns, product fit, and more.

What this helps you decide: Decide which workflows to automate first and which topics need clearer content.

Response-Quality Trend

Track how well conversations are being handled over time, not just how fast they are answered.

What this helps you decide: Decide where to update playbooks, retrain responses, or improve escalation logic.

Product & Topic Demand Signals

Identify which products and themes show rising interest directly from DM behavior.

What this helps you decide: Decide where to focus inventory, offers, and campaign priorities based on real demand.

Start with insights, add automation when ready

Roll out Sunder in phases. Begin by understanding conversation sentiment and intent at scale, then turn on automation where it creates the most operational value.